I see where representatives of Google, Amazon, Apple, AT&T, and others testified before congress today to implement federal legislation to “… protect consumer privacy.”
The only reason companies like the above clamor for federal legislation is to protect their own positions. While they made it clear they believe federal legislation should override state legislation (thus only having to lobby Washington rather than 50 state capitals), the overriding objective for such companies has always been to inhibit the creation and growth of competition. Guaranteed any new federal rules and laws will do nothing more than to make it more difficult to create and launch new companies, potentially competing against the big ones. Big companies are never taken down by another big company, but by the little startup that figures out how to provide a product or service that negates the established guys position. Inhibiting new companies, new ideas, and new business models, only serves to protect the entrenched interests.